What we set and why
When you first visit, a banner asks you to accept cookies or accept essential only.
Choosing "Accept cookies" turns on Google Analytics and Microsoft Clarity, which help
us understand how the site is used so we can improve it. Choosing "Accept essential"
keeps those two off; the cookies below marked essential are set either way, because
they are what makes the site and our AI chat assistant work at all. You can change your
mind at any time by clearing your browser's site data for this domain and reloading the
page.
Turning on Microsoft Clarity also sets a group of Microsoft cookies (MUID,
SRM_B, MR, SM and ANONCHK, below)
that Microsoft's own documentation describes as part of its advertising and cross-site
identity infrastructure, alongside their analytics use. Clarity sets these automatically
as part of its script, as a side effect of running Clarity rather than of any advertising
tag on this website: this website carries no Bing or Microsoft advertising tag, and we
cannot switch off Microsoft's advertising use of these cookies while keeping Clarity's
analytics.
Our AI chat assistant, Abby, loads on every page and is not part of the accept or reject
choice above. It sets one cookie, __cf_bm, from Cloudflare's bot-management
service, which is essential to keep the chat working and blocking automated abuse.
Every cookie measured on this website, and the purpose and lifetime of each. | Cookie | Set by | Purpose | Lifetime |
_ga | Google Analytics .milesformoyamoya.com | Counts you as one returning visitor across pages and visits, so we can see roughly how many people use the site. | 400 days |
_ga_6632GCREDJ | Google Analytics .milesformoyamoya.com | Google Analytics 4's record for this specific website property, used alongside _ga to build visit and session counts. | 400 days |
_clck | Microsoft Clarity .milesformoyamoya.com | Identifies you as one visitor to Microsoft Clarity, so the session recordings and click maps we use to see how the site is actually used can be grouped by visitor rather than by single page view. | 365 days |
CLID | Microsoft Clarity .clarity.ms | Clarity's own visitor identifier, used alongside _clck for the same purpose. | 365 days |
_clsk | Microsoft Clarity .milesformoyamoya.com | Groups your page views into a single Clarity session. It expires quickly, so a new visit starts a fresh session. | 1 day |
MUID | Microsoft .bing.com and .clarity.ms | Microsoft's own published description: identifies your browser across Microsoft's sites, and is used by Microsoft for advertising, site analytics and other operational purposes. Clarity uses it to link your visit into one session; the advertising use belongs to Microsoft, not to us. This website carries no Bing or Microsoft advertising tag; this cookie is set here as a side effect of the Clarity script. | 390 days |
SRM_B | Microsoft (Bing) .c.bing.com and .c.clarity.ms | Set on Microsoft's bing.com domain alongside MUID. We have not found a Microsoft-published description naming this specific cookie; independent cookie audits place it in Microsoft's advertising and targeting cookie set rather than analytics. This website carries no Bing or Microsoft advertising tag; it arrives here as a side effect of the Clarity script, and we cannot say more than that with confidence. | 390 days |
MR | Microsoft (Bing) .c.bing.com and .c.clarity.ms | A short-lived Microsoft identifier set alongside MUID and SRM_B, as part of the same Clarity side effect described above. | 7 days |
SM | Microsoft Clarity .c.clarity.ms | A Microsoft session-linking cookie set as part of the Clarity script, same side effect as the Bing cookies above. | Session |
ANONCHK | Microsoft Clarity .c.clarity.ms | A short-lived Microsoft cookie set as part of the Clarity script, same side effect as the Bing cookies above. | Session |
__cf_bm | Cloudflare, for our AI chat assistant .leadconnectorhq.com | Essential. Keeps our AI chat assistant, Abby, working and helps block automated abuse of the chat service. It is set the moment the chat loads on any page, not by your accept or reject choice above. | Session (typically under 30 minutes) |
Questions
If you have questions about this page or what we set, contact us at
info@milesformoyamoya.com or through our
contact page.